Is summer usually a busier season for your bookings? Are you ready for your busy season? Many businesses do have increased bookings during certain seasons, depending on their local climate. Optimizing your bookings is always the goal in mind.

We’d all love to be fully booked! And what’s wrong with that? A fully booked calendar can sometimes have lots of mistakes while getting to that point. Conflicts, misunderstandings, miscommunication will turn into bad bookings and some very upset clients. And BTW, could you handle it if your bookings all came in at once? Here’s some tips.

Watch Your Calendar Like a Hawk!
Gig bookings, family outings, extended family in town, personal vacations, work projects . . a busy season is full of all kinds of these dates that are blocked out. Doesn’t everything always seem to happen at the same time? It always seems to be that way. First off, ensure that you can attend as many family obligations you can when bookings start to squeeze on your time.

Dealing with Deal Chasers
Prepare in advance for deal-chasers. There will be plenty of them, and you can design deals that are fitting just for their budgets. Design additional deals that will reinforce keeping your primary services strong, with standard rates without having to budge one dollar. There is no need to lower your pricing and devalue your invaluable service. And “FREE” is the new F-word! Create money-conscious packaging that fits those tight budgets easily.

Early Booking
Put a value on early booking if it makes sense for your business. You can easily capitalize on early booking offers in order to increase your business during the busy season. Who doesn’t want a fully-booked schedule?

Should early clients get better treatment? Naturally, a client who books early should get preferential treatment from you over last-minute callers. Yes, discounts could be applied to those who book early. But it does not have to be a dollar amount. They could receive gifts, future discounted offers, likes on their social media, or other special treatment.

Have a System!
Tracking your bookings with a system is essential to managing a surge of incoming business. Is that gig booked or is it just a prospect? Did the client pay the deposit? Is your artist still available? There are so many details and questions that need to be tracked when managing special events and your team. Booking apps can track the details better than we can. Paper trails often have mistakes. CRM apps that are customized for booking can solve many booking problems.

We as entrepreneurs and small business owners are always running around and need a strong booking system that handles business-on-the-run. There’s no need to lose a new booking when you’re out working a gig. Go mobile!

GigBase Pro offers a “super user friendly” way to book and manage events, people, customers and talent, as well as all the logistics. GigBase is a booking app designed by a small event business, for event businesses. This app does all the busy office work for you, replacing countless hours of manual paperwork. Now you can focus on what you do best – your performance, talent, arts and services. Be more productive and book it!

Get your free PDF download “11 Easy Steps To Booking Gigs Productively And Smoothly”. Click Here . .

photo credit: Sorry No Vacancy Cocktails via photopin (license)