Tracking must be at the heart of any company that books customers. The longevity of a company might be predicted by how well it keeps a system for tracking and operations. Would it’d be nice to be always get at the event details you need?

A System of Parts
Marketing, followup, reports, and a contact manager are included in that tracking system. One spreadsheet or Google Drive document could not hold the amount of information you need to run your event business.

A System that Provides
Your tracking system should work for you – and do work much faster than by hand. When your customer calls to ask a question, you can locate and discuss what they need. That’s much better than being caught unprepared as an event planner. There’s a professionalism that is conveyed if you can quickly provide your customer the answers they need. Swift event coordination demands a swift system from event management software.

No System?

Booking customers by hand or “from the top of your head” leads to many problems. Disorganization can bring frustration from your clients as well as from your team or preferred vendors. Booking problems can often result in less income from each event as well.

What System is Best?
Desktop solutions such as Filemaker are becoming more and more outdated for event planners and talent agencies. They are less and less connected with mobile phones, web sites, social media and email campaigns. Mobile apps that are customized for your specialty event service will deliver when you need to navigate and manage your events.

GigBase Mobile Booking App
Patrick Duffek, founder, developed GigBase as a booking solution for small businesses that service special events. Patrick has run a talent coordination company that has provided services to the computer giants of Silicon Valley for over 2 decades. Http://www.EventLightNing.com

photo credit: IMG_0369 via photopin (license)