People are asking for your talent more and more. You may have booked a performer doing music or performance already at a gig or two. How can you turn what you have into a talent agency?
Talent agencies serve to match talent with industry professionals who are looking to secure entertainment and services at their events. Historically, this has been termed as a “middle man” or representative who has a stable of talent to fill on-going events and positions. This type of agency cannot blossom overnight, but will take a lot of effort to start up, begin promoting and landing gigs for your performers and talent.
Step 1: Find Your Specialty
Choose a field to represent talent. So many unique talents exist, and there are many branches within each field, such as teen rappers or female country singers. Specializing in too many branches may spread you too thin. Choosing a specific group to focus on will give you an easier chance to start up and get going.
Step 2: Go Legit
Do the steps to become a legit business entity. Create a business plan with your partners with realistic goals and how they will be done. Make a list of immediate action items, and build out your presence as a new force in your industry.
Step 3: Build Your Roster
Build up your talent roster. Look within local sources and audition to create the best team you can offer. Attempt to become the go-to source for your specific kind of talent. Your talent base is your strongest asset, so do not take the personal relationships with your artists lightly. They may end up performing for you for years to come, so treat them well.
Step 4: Market, Market, Market
Begin your marketing. Look for companies that regularly feature the live entertainment you offer. Connect with local corporations, restaurants, bars, theaters, community organizations and other groups that hire entertainment often. Rely on a CRM (customer relationship manager) software to organize all of your contacts, along with past and future gigs.
Step 5: Network, Network, Network
Embark on a strong networking and sales plans. Continue to target essential source for gigs within your community. Attend networking events and be visible within your local area. Keep up the pushes to find new connections and repeated gigs that occur regularly. Hire a social media manager to widen your reach online. Build a base of happy and loyal fans who want your services.
Step 6: Be The Source
Establish a name for yourself and be known in your local communities. Build your reputation as the “go-to” agency to enhance any event. Be know as THE reliable, trustworthy and highly savvy agents that best represent the best value for each party’s buck. Be THE source that people want to make their event successful.
Prevent messy gigs, communication breakdowns and unwanted conflicts in your bookings. GigBase Pro booking app was created to handle the organization and management of booking gigs and talent. GigBase is the only booking app that incorporates and is customized exactly to fit your workflow, optimized with state-of-the-art tools to streamline your booking of talent at special events.
photo credit: Get Fun @ Korea Thailand Audition via photopin (license)
3 comments